How to Recommend Acne Treatments Without Overpromising
Acne is a widespread problem, since nearly 85% of people between the ages of 12 to 24 develop acne -- that’s 17 million people in the US. Despite its evident commonality, acne is often a deeply embarrassing and frustrating problem for individuals suffering from it.
Medical spas are in the unique position of offering the relaxing environment people associate with spas, while possessing the medical knowledge and expertise to offer solutions. This is especially important to acne sufferers, who may have tried many different remedies to no avail. The atmosphere of your medical spa combined with your physician grade solutions will help prospective clients suffering from acne feel pampered and in good hands.
Trips to a salon can be seen as frivolous. Medical spas allow clients to feel like they are making a necessary trip for the results they want.
There are several ways you can help your results-orientated clients feel like they have come to the best place for treatment.
Best Practices for Recommending Treatment
Maintain a service culture
Although medical spas provide some medical services in a spa environment, it is important not to make the environment feel too clinical. Clients choose medical spas over dermatologist offices or salons because they get the best of both worlds: A rejuvenating experience combined with medical care. When clients are relaxed they will be more comfortable during consultation, so be sure to emphasis the pampering aspect of your services.
Get to know your client
This may seem like an obvious point, especially as you’re a professional who gives each client your full attention. However, acne is a particularly sensitive case because of the embarrassment your client may feel. For many people, it goes deeper than embarrassment. Acne can cause low self-esteem which affects their quality of life.
Clients will feel more comfortable if you seem invested in their individual case. Without being invasive, inquire about your client’s concerns regarding acne. This gives your client an opportunity to open up and they may reveal a hidden effect of acne on their esteem. This gives you the opportunity to emphasis with them and build a relationship. Clients are much more likely to trust your advice if they feel a rapport with you.
Keeping the tone of the consultation conversational instead of just question and answer will help clients feel more at ease. Encourage them to share their previous experiences with acne treatment. Ask questions about their general lifestyle that may provide valuable insight into other factors that may affect their acne. For example, do they work out? Are they an avid swimmer? Are they a theater actor that must wear heavier make-up?
Doing so will help establish that you are trying to find a solution tailored to their individual needs.
Set realistic expectations
While you want to be encouraging and confident about the suggested acne treatment, don’t make promises you may have to break. It is likely that your clients have tried other remedies in the past that did not work. They most likely know that the cause of acne is still not known so finding a treatment plan guaranteed to work is difficult.
Use evidence of how treatments have worked in the past to support your treatment choices without guaranteeing definite results.
A picture is worth a thousand words, so show the results
Before and after photos are a great way for clients to see how their acne can be improved. Go a step further and provide before, mid-treatment, and after photos, as some acne treatments require time in order for clients to realize the full effects. Make sure that the before and after pictures show people of different ages, sexes, and ethnic backgrounds.
Testimonials from previous clients can also be very useful in building trust in the acne treatment.
Place emphasis on aftercare
Obviously time must be taken to consult with the client about after care. However, there’s a big difference between a perfunctory meeting and one that makes your client feel valued. Be sure to ask how they felt about the procedure and explain the follow up procedure.
They should leave equipped with information on how to properly care for their skin after the treatment. Especially if they can do something to aid the treatment process. You could also suggest that they make a follow-up appointment to monitor their acne after care, separate from their next skin care treatment appointment.
Above all, make sure that your client feels like you are invested in their individual case.